Using special effects in our music video would make it eye catching and interesting to our target audience as it different. We were influenced by 'All of the lights- Kayne West.' By using these effects it will build up speed and a fast pace which links into our music video nicely.
when we questioned our focus group on our concept ideas, the feedback we got from them was positive and relevant to use in our music video.
However as we are using flashing lights and words, we have to consider whether people with epilepsy will watch our music video. Relating back to the song 'All of the lights - Kayne west' before the music video started a warning note came up before. Therefore we have also chosen to warn viewers before the video starts.

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